Who can do this course:
What is Paid Marketing: Paid Marketing, also known as Digital Advertising, refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand.
Paid campaigns can utilize one or more digital channels, including search engine results pages (SERPs)(SEM - Paid Search Network), social media platforms(SMM - Paid Social Media Marketing) and websites(SEM - Paid Display Network).
In Paid Marketing you will learn, how to decide on a paid marketing strategy that will get the best return on the investment. You will also learn how can you pick a channel which will help to get more customers, increase business/company revenue and brand awareness.
What will you learn in this PPC Marketing Class